The Small Business Webmaster

An Introduction to the Tips, Tricks, and Techniques for Creating, Marketing, and Maintaining A Successful Web Site

2012, 1st Ed.

by Joelle Steele

COMING VERY SOON!!!

Web tech and author Joelle Steele wrote The Small Business Webmaster based on her Web site development experience and on the all-day Web site classes she teaches for small businesses. Many of her students know nothing about creating websites. Others have invested thousands of dollars hiring a Web designer or hundreds of hours creating their own Web sites. Either way, their Web sites don't work, aren't generating income, and they don't know what to do. If that sounds like your problem, then The Small Business Webmaster is the answer.

The Small Business Webmaster provides information that every website owner should know but that is often hard to find in any single book or website location, in any organized or logical format, or in intelligible English. And it's hard to find anything anywhere if you don't even know what it's called! The Small Business Webmaster provides a great overview and introduction to websites, and it includes all the basic tools, knowledge, and lesser-known secrets to creating, marketing, and maintaining successful Web sites that will draw visitors and generate income.

Here's a sample of what you'll find in The Small Business Webmaster:

• Pre-Website Basics: file naming and storage; backing up, firewalls and virus protection; computer maintenance; Internet access; Web hosting; domain registration; domain E-mail; Web software; search engines.
• HTML and CSS: what HTML and CSS are and how they work together; coding and meta tags; forms; shopping cart code; JavaScript;
• Writing and SEO: pages to include; keywords and keyphrases; titles and headings; understanding and creating relevant content; search engine optimization; writing styles; and establishing credibility.
• Design and Functionality: researching Web sites; design principles; neuromarketing/eye-tracking; psychology of color; browser-safe colors; navigation structure; Web templates; selecting fonts; images and videos; Web no-no's and time-wasters.
• Marketing, Advertising, and Monetizing: robots.txt files; Google sitemaps; RSS feeds; online ad campaigns; paid and reciprocal ads; social networking; linking; page rankings; sales and conversion ratios; press releases; online yellow pages; and hosting ads.
• Monitoring and Maintaining: updating/refreshing; forms and harvesting data; Google Analytics and Webalizer Reports; manual monitoring; and adding content.

And there's much, much more, including a glossary of Web site and computer-related terms. No recommendations for "freebies" (they're not good options for small businesses), and no referrals to tools at Web sites for which the links are outdated before the book is even published. Plenty of text, tables, and screen shots. Buy The Small Business Webmaster and learn to be the Webmaster of your own successful website.

COMING SOON!!!!