GET ON BOARD THE WEB TECH TRAIN!
Be Your Own Webmaster
Be Your Own Webmaster is a 4-hour overview and introduction to website basics for any individual or small business that wants to start a website or has problems with an existing one. Just about everything is covered, and plenty of time is allotted for getting your questions answered. Here's what's included:
Now I know why my website wasn't working. This class was one of the best investments I've ever made in my business. - Richard B. I had no idea how little I knew about doing a Web site until I took your class. - Amber U. I not only learned about websites, but also about computers in general and starting a small business. This class was great. - Jack L. |
Pre-Website Basics: file naming and storage; backing up, firewalls and virus protection; computer maintenance; Internet access; Web hosting; domain registration; domain E-mail; Web software; search engines.
HTML and CSS: what HTML and CSS are and how they work together; coding and meta tags; forms; shopping cart code; JavaScript;
Writing and SEO: pages to include; keywords and keyphrases; titles and headings; understanding relevant content; search engine optimization; writing styles; and establishing credibility.
Design and Functionality: researching Web sites; design principles; neuromarketing/eye-tracking; psychology of color; browser-safe colors; navigation structure; Web templates; selecting fonts; images and videos; Web no-no's and time-wasters.
Marketing, Advertising, and Monetizing: robots.txt files; Google sitemaps; RSS feeds; online ad campaigns; paid and reciprocal ads; social networking; linking; page rankings; sales and conversion ratios; press releases; online yellow pages; and hosting ads.
Monitoring and Maintaining: updating/refreshing; forms and harvesting data; Google Analytics and Webalizer Reports; and adding more content.
Be Your Own Webmaster is offered in the Spring and Fall at locations throughout the Pacific Northwest.
Class is held on Wednesdays, starts promptly at 9:00 a.m. and ends at 1:00 p.m. Reserve your seat on Joelle Steele's Web Tech Train to a successful website.
SPRING CLASS SCHEDULE
SEATTLE: To Be Announced. $249
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SPOKANE: To Be Announced. $249
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PORTLAND: To Be Announced. $249
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VANCOUVER, BC: To Be Announced. $249
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